Remove the “AI info” label on Facebook

Remove the AI label on Facebook

Facebook, like the rest of Meta’s platforms, can add an “AI info” label to images when it detects signs of generation or editing with artificial intelligence. Many of those signs are metadata: C2PA/JUMBF credentials, IPTC fields and XMP data that certain editors embed on export.

Remove IA Label strips that data without touching the pixels of your photo. You avoid the label firing only because of what the file is carrying, without recompressing the image or degrading its quality.

Drop images here or click to upload

JPEG, PNG, WebP, AVIF, TIFF, HEIC · up to 5 photos · 100 MB · no GIF · pixels untouched. iCloud or cloud? Download the full original; files under 4 KB are usually a proxy.

How Facebook shows the label

On Facebook the mark appears as “AI info” in the post menu or under the image, and it is shared across Meta’s ecosystem (Instagram, Threads). Meta applies the label using provenance standards such as C2PA, so embedded credentials weigh heavily in the automatic decision.

How to remove it, step by step

Upload the image to the checker and review what it contains: C2PA, IPTC, EXIF or XMP.
Clean the file or use the /c2pa mode to remove provenance credentials.
Download the clean version and confirm again in the checker.
Publish on Facebook without passing the image through another app that reinjects metadata.

Nuance and false positives

Real photos retouched with AI features, or exported from Photoshop, Lightroom or Canva with provenance on, can be marked even when they were not generated. Cleaning the metadata fixes that false positive. Even so, Facebook can detect by other means, and we do not act on invisible pixel-level watermarks.

Final tip

If you reuse an image you already published and edited, check it again: when you save it, many tools rewrite the metadata you had removed.

Frequently asked questions

Is Facebook’s label the same as Instagram’s?

They share Meta’s “AI info” system and similar C2PA-based criteria. Cleaning credentials before you upload usually helps on both platforms.

Which metadata does the tool remove?

C2PA/JUMBF credentials, EXIF, IPTC, XMP and PNG text chunks with generation parameters. All without recompressing the image.

Are my photos stored or used for training?

They are not used for training and they are not logged. They are uploaded to our server to be processed and deleted after 5 minutes. No watermark.

What if Facebook still shows the label after cleaning?

It can happen: the platform uses signals other than metadata, and there are pixel-level watermarks we do not touch. Cleaning reduces the risk; it does not remove it completely.