Remove the AI label from Etsy product photos

Remove the AI label on Etsy

On Etsy, where an image comes from matters: product photos should faithfully represent what you sell, and C2PA credentials or AI-editing metadata embedded in your images can send a signal that does not match your real item.

Remove IA Label removes those credentials together with EXIF, IPTC and XMP without recompressing the photo. Useful when you retouch your own product photos with tools that write provenance data and you do not want them read as AI-generated.

Drop images here or click to upload

JPEG, PNG, WebP, AVIF, TIFF, HEIC · up to 5 photos · 100 MB · no GIF · pixels untouched. iCloud or cloud? Download the full original; files under 4 KB are usually a proxy.

How the AI signal appears on Etsy

Etsy does not always overlay a visible label the way social networks do, but Content Credentials (C2PA) and generation metadata travel in the file and can be read by the platform or by third-party tools. On a marketplace, that provenance information affects how the authenticity of your product photos is perceived.

How to remove it, step by step

Check each product photo in the checker before you publish it.
Remove C2PA credentials with /c2pa, and generation parameters if the image came from an AI tool.
Clean EXIF/IPTC/XMP with /exif and /xmp so you do not expose unnecessary technical data.
Download, check again and upload the photo to your listing.

Nuance and false positives

It is very common to retouch real product photos in Photoshop, Lightroom or Canva, whose exports can embed provenance and make an authentic photo look generated. Cleaning the metadata fixes that. Etsy also has policies on disclosing AI use in your items: cleaning metadata does not replace following those rules, and it must not be used to mislead buyers about what you sell.

Final tip

Use cleaning to correct false positives on real photos of your product, not to hide that an item is AI-generated when Etsy’s policy asks you to disclose it. Honesty about what you sell is part of your shop’s trust.

Frequently asked questions

Why do my product photos carry AI metadata if they are real photos?

Usually because of the editor’s export: Photoshop, Lightroom or Canva can embed C2PA credentials or provenance data on save, even with minor retouches on an authentic photo.

Does removing metadata improve how my product looks?

It does not change the image: it is not recompressed and pixels are not altered. It only removes provenance information and technical data from the file.

Can I stop disclosing that I use AI in my items if I clean the photos?

No. Cleaning metadata does not replace Etsy’s AI disclosure policies. You still have to follow them; the tool only corrects signals that do not reflect how you created the image.

How many product photos can I clean at once?

Up to 5 photos and 100 MB per batch. Practical when you are preparing a whole listing gallery at once.